Counter Pink

When brands feminize their products to appeal to women, they charge them 7% more, creating a hidden gender tax. As a nontraditional retailer, Amazon has the ability to counter this injustice and bring awareness to "The Pink Tax." 

CU Advertising Competition 2016 // Judge's Choice

The 50, Colorado's Top 50 Best Ideas // Student Winner 2016

Copywriting: Leala King, Joe Orzynski

Art Direction: Bailey Boese, Meredith Soychak